OTT Services and the Shift to Free Content

OTT platforms are gaining users at a fast pace these days.

An environment has been created where content can be enjoyed regardless of location.

With subscription costs climbing and additional payments required,

interest in free streaming services is naturally growing.

In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.

What is the origin of OTT platforms?

Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.

Because users can watch content anywhere with familiar devices like smartphones and tablets,

the user base grew rapidly.

As outdoor activities decreased during COVID,

OTT viewership more info expanded significantly.

Strengths and weaknesses of OTT platforms

OTT allows users to watch what they prefer on demand.

Multiple OTT platforms release new shows and movies regularly.

There are also some limitations.

Growing costs create frustration for users.

User sensitivity to pricing continues to grow.

What are free streaming services?

Free platforms allow viewing in return for advertisements.

Content becomes accessible without subscription fees.

Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.

Although ads appear, users save money while platforms earn revenue.

Growth reasons of FAST services

FAST is a rapidly spreading trend in streaming.

Demand for cost-free viewing increased after COVID.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

Final thoughts

Cost pressure drives users toward free platforms.

Comparing services and choosing what fits your lifestyle can be enjoyable.

The future of streaming looks promising.